I’m Lisa, the designer of the GINA logo and I’m excited to be GINA’s first guest blogger. At the moment, I’m finishing a Foundation Degree in Contemporary Art Practice which means I get to explore all different sorts of visual arts. Next, I’m planning to do a HND in Jewellery and Silversmithing so there’ll be some great GINA products coming your way soon.
I started off in the art world a few years ago. I started by making things, more for fun really and then I thought I’d try selling some of the things I’d made. The first time someone actually handed over money for something that I had made was amazing. It gave me a real confidence boost and I started to think that maybe there was a chance that I could do this for a living. As more people paid for the things I was making, I realised that not only do I love creating things; I’m quite good at it! Being able to do something I love for a job is really exciting. As a survivor, I have also found art to be very therapeutic for me. I’m proud of what I have achieved and art has helped me to get on with things, focus and create a positive life for myself. I hope that by sharing this, I can help other people to realise that things can get better.
Being a part of setting up GINA by designing the logo is something I am really proud of. The message of GINA resonated with me; I think it’s an awesome idea and it’s great that there is a something different being started to help people to follow their dreams. There definitely needs to be more of that!
Lisa, the Founder of GINA sent me some notes about her Nana Gina, who has inspired this social enterprise; it included her likes and dislikes as well as some of her favourite things. The ones that stood out for me were the Orchid and the colours. Gina’s favourite flowers were orchids and her favourite colours were turquoise, coral and black. Combining these elements created the logo but the meaning behind it runs much deeper. Orchids are a symbol of rare and delicate beauty; they have the ability to grow anywhere and have the resilience to bloom under any conditions. That fits perfectly with the ideas behind GINA. Then there were the colours. As I looked into the meaning of each one, they were becoming more perfect by the second:
Turquoise represents; flexibility, empathy, practicality, understanding, balance, openness, calmness, serenity, self-expression, peace, trust, and creativity.
Coral represents; loyalty, fulfilment, friendship, joy, family, belonging, home, community, hospitality, pleasure, creativity, enthusiasm, self-respect, motivation, passion, celebration and energy.
Black represents; power, being grounded, assertiveness, confidence, independence, authority, self-image, emotional protection, career, life path and journey.
I tried to just pick some of my favourites but they all link directly into what GINA wants to achieve! They are the perfect colours in the perfect flower.
I wanted the logo to represent what I believe GINA stands for; peace, beauty, strength and an overwhelming desire to grow. To me, the logo is an example of having the strength to carry on, to achieve and for people affected by rape and sexual abuse to become strong, independent people.