Vision & Mission

GINA: Grow – Inspire – Nurture – Achieve

What is our vision?

Our vision is to bring hope, choice and opportunity to people affected by rape and sexual abuse through the sale of innovative products and events that will enable effective and authentic personal development.

What is our mission?

GINA is a UK social enterprise offering unparalleled opportunities for people affected by rape and sexual abuse to express themselves in a way that promotes freedom of choice through our unique products and events. We actively influence positive change through a commitment to continually Grow as an organisation, Inspire and Nurture people affected by rape and sexual abuse and Achieve a sustainable legacy for Nana Gina.

Social mission:

We are proud to support survivors and contribute to reducing the long term consequences of sexual abuse and violence, both for individuals and for the benefit of the communities of Birmingham and Solihull.

The Rape & Sexual Violence Project


The profits raised through GINA will be donated to The Rape and Sexual Violence Project (RSVP) charity, a large specialist sexual abuse and sexual violence support organisation established in 1978 which operates across Birmingham and Solihull in the West Midlands. Every penny you spend through GINA will help to make a sustainable future for RSVP and create positive legacies for the survivors who access their services. Through the provision of services, activities and resources, GINA generates profit which will be used both for RSVP and for the development of more GINA services and events which benefit survivors and their supporters.